Dog’s new best friend: microblogging

May 4th, 2010 by Felicity Hughes

We all know that dogs are more sociable than cats, but recently,  our furry friends have taken that to a whole new level by utilizing social networking tools on the Web. Twitter and Mixi are already popular with dog owners keen to share info aobut their pet pooches but, even better, this month saw the launch of the cell phone version of Fur Peace, a Twitter-like site that allows owners to write messages about their days with the doggies. As it’s now available for smart phones, owners don’t have to be tied to their PCs to post and upload messages while they’re out on walkies.

Fur Peace, which was developed by students at Waseda University and launched in February, has stolen the march on doggie-microblogging from Twitter with the addition of canine-friendly extras. Unlike Twitter, pictures can be displayed alongside posts and users can engage in short conversations if they feel like it, upping the awwww factor immensely: “The dandelions are blooming,” barks one dog, accompanied by a picture of said hound with his snout in a patch of dandelions. In addition to uploading cute pictures, owners can use the Fur Peace matchmaking service to arrange amorous assignations for their pedigree hounds.

At the moment, most owners render their dogs barks into intelligible messages, such as: “This is a great place. There’s a river. Perhaps I’ll go for a swim, woof!” But, according to Asiajin, from the summer, owners of iPhones will be able to deliver messages straight from their dog’s mouth with the use of a simultaneous translation app. Bowlingual Voice, which analyzes barks and turns them into written messages such as “lets play,” is available in portable form from Takara Tomy, so some users of Fur Peace, who already have the gadget, may well be already writing in the first person. However, the iPhone app will be designed to allow users to upload messages directly onto Twitter and who knows, perhaps even to Fur Peace too.

While it’s not immediately apparent, the video above is a commercial for Fur Peace and aims to show how the service can strengthen the bond between owner and beloved hound. I love the owner’s final words of love to her dogs, who are cleverly named  Obama and Hato (clearly an abbreviated Hatoyama): “Obama and Hato, if you pee, you won’t get any dinner.”

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One Response

  1. Unfortunately, the site is in Japanese only. Great idea for pet lovers.


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