Disaster preparation with a difference

May 2nd, 2011 by Felicity Hughes

Emergency koala biscuits from Lotte

Disaster gear tends to be, well, a little frumpy, or, in the case of Japan’s rather weird disaster hats, just downright ludicrous looking. So what’re trend-conscious Tokyo-types to do when the ground starts shaking for the trillionth time? Some are turning to Danish brand Yakkay for the answer. Their trendy hard hats have been selling like hot cakes since the quake hit, according to Tokyo Walker. Though they’re aimed at cyclists, the hats on sale at Rotator Store, Marui’s specialist bicycle store, have been worn elsewhere. Marui’s PR manager points out that they have been spotted on train passengers as they make their commute to the office.

So what other funky disaster-related products are out there? Here are but a few:

  • Silver Hello Kitty disaster kit: Though this kit does contain the dreaded quilted disaster hood, it also has a funky pink Hello Kitty bandana inside to don once the tremors have subsided, allowing kids to regain their street cred. Also inside are a blanket, torch, pillow and pouch. Demand appears to be high. At the time of writing this item is sold out on Jishin Bousai Netto (Earthquake Disaster Prevention Net) and Amazon.
  • Black rhino disaster kit: Again for kids, but we think adults could get away with sporting this funky matte-black rhino-shaped bag. Contents include: a whistle, a torch, aluminum sheet, tissues, pen and memo pad, cotton gloves and hand towel.
  • Silver disaster jacket for dogs: Dogs need to stay safe too. This stylish coat can double as a stretcher for injured dogs and is waterproof in case it pours down. Inside its pockets are items that humans will find useful in an emergency.
  • Lotte Koala Biscuits: If you’re forced to eat boring old dry biscuits, you might as well have them in funky shapes. This five-can set of emergency treats will do nicely.
  • Blue jumpsuit: Politicians wearing this stunning sky-blue item will be able to show that they’ve really taken charge in an emergency. The suit also signifies that they are working hard alongside the common man to bring an end to a crisis. Supposedly, anyway. Watch out for grumpy movie directors who might sneer at your stylish threads. They’re just jealous!

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