Archive for the ‘Style/fashion’ Category

Warning: This viral video of high school girls might make you blush

Wednesday, October 21st, 2015

Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist.

In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. But everything is not as it seems.

The camera zooms in on the page of a book that one girl is reading. The small text reads “Did you notice the boys in this classroom?” As the camera backs out of the room, the viewer realizes that — SPOILER ALERT — they’re all dudes.

The big gender-flipping reveal highlights the transformative properties of Shiseido’s makeup, which give you the tools to be whatever you want to be (granted, having veteran hair & makeup artists helps).

Whether this invokes deeper commentary on herbivore men or gender fluidity or whatever, the bottom line is Shiseido has struck viral-video gold.

[This behind-the-scenes video shows how the makeup specialists pulled it off.]

Fuji Rock bound? Make sure you survive in style

Friday, July 24th, 2015


Raincoats are an essential part of Fuji Rock Festival — but that doesn’t mean they can’t be fun.

When Kenji Miyazawa famously wrote that people shouldn’t lose to rain, wind or the summer heat, we’re sure he was talking about outdoor events such as Fuji Rock Festival. So to survive the event’s unpredictable weather, here are a few items that will help you stay dry, cool and happy.

Because Fuji Rock Festival prohibits umbrellas, raincoats are an essential source of protection against potential downpours. Retro Arcade Poncho is an old-school way to avoid the rain by turning wearers into the enemy ghosts from Namco’s Pac-Man — with the raincoat coming in red for Blinky and blue for Inky. Feel free to chase around anyone or anything round and yellow while wearing your ghostly getup.

In a more practical category, rain boots will come in handy for guests who still want to jump and dance regardless of any mud or puddles. With Packable Boots, people can easily bring along these thin, waterproof rubber boots that can be folded to fit in a limited space.

Although not as terrifying as typhoons, heat can also be troublesome for participants who want to make the most of the outdoor festival. Cool Ruck is a small backpack that looks and feels cool. Developed by Yamamoto Custom Made Sewing Factory, this heat-fighting bag can fit up to a 500g-sized ice pack, which will last for approximately three dance-filled hours.

Participants can also beat the heat with fashionable accessories. Ice-cube earrings, necklaces, and bracelets are bound to have a visually cooling effect on rockers. Equally cool are these swimming pool rings that can keep people in a refreshing state of mind.

Regardless of the weather, summer festivals are a chance for music fans to wear the outfits that they simply can’t rock out at the office. For example, glowing apparel such as LED-installed skirts, parkas, sunglasses and glow-in-the-dark lipstick that will help you shine no matter how dark the night is.

For those about to rock in style, we salute you.

The new face of Japanese beauty products

Thursday, July 2nd, 2015

Face-off: Japan Times interns model the wide array of beauty masks now available in Japan.

Face-off: Japan Times interns model the wide array of beauty masks now available in Japan.

A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun.

Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to traditional, time-consuming facials has been gaining prominence worldwide. Coated in serums containing everything from collagen and hyaluronic acid to more adventurous ingredients such as snail extract, these face masks claim to moisturize and brighten one’s skin.

To stand out, face mask makers gradually started to experiment with different designs, such as cute pandas or classic kabuki makeup. Inspired by Japanese cosplay (“costume play”), they serve not only as a beauty essential, but also as fun way to remake yourself, if only for 15 to 20 minutes.

These face masks seemed to hit their stride this year. According to a PR representative from beauty company Pure Smile, design face masks first came to being when faced with the question of how to make regular, white face masks more attractive.

Fashion icon Kansai Yamamoto was recruited to design a line of colorful kabuki- themed face masks in March, and beauty company Pure Smile recently teamed up with special makeup artist JIRO to concoct three ghoulish designs for their “Art Mask” line. Prisoner No. 0, Test Subject No. 13 and Type A Zombie were released in early June.

Artist JIRO is already well known for his makeup skills that have transformed models from animals to aliens. In the latest installation to the Pure Smile “Art Mask,” line JIRO lives up to his name by making face masks that nobody would be afraid to answer the door with.

Even Japan’s favorite pear fairy Funassyi has made his mark on the designer face-mask trend, with a limited-edition Funassyi face mask included in one of Pure Smile’s face mask packs.

Of course, there is a built-in marketing value here. Once a private matter, the design mask begs for a selfie to be shared.

Pure Smile is even holding an Art Mask Photo Contest. Art mask enthusiasts can post their pictures to Instagram or Twitter with the hashtag #アートマスクコンテスト, and Pure Smile will select the winners.

A photo posted by manami horie (@mana6314) on

A photo posted by Yui Sato (@ugauga_sato) on

What is the grand prize? Nothing other than a year’s supply of Pure Smile art masks!

Bra-maker’s Cinderella Taxis aim to deliver the perfect fit

Thursday, June 4th, 2015


If you’re sick of waiting for your pumpkin to turn into a carriage, hail a Cinderella Taxi to get a little extra bibbidi-bobbidi-boo in your life.


Find your perfect look in the Cinderella Taxi.

Coming to Tokyo in June and Osaka in July, this special taxi offers riders bra fittings and makeover services to spread the magic of lingerie-maker Wacoal and its Cinderella campaign.

Just as Cinderella’s glass slippers are perfectly fitted for her feet, Wacoal wants to offer women the chance to get a bra perfectly tailored to their bodies using a 3-D scanner. Before-and-after images are then generated to show customers the change in their silhouette.

As you make your way to your destination, your own Fairy Godmother (i.e., a professional hair and makeup artist) will help you find your new look.

The royal treatment lasts approximately two hours, but the Wacoal beauty consultants’ advice will last long after the clock strikes midnight.

Wear Japan’s past this summer with yukata and monpe

Friday, May 22nd, 2015


Japan’s summer fashion are starting to appear on store shelves, and increasingly retailers are turning to tradition for new yet tried and true ideas.

This week clothing chain Uniqlo launched a line of colorful yukata for women and girls who don’t have the time or budget for a custom-made outfit. The yukata comes in a variety of colors and designs inspired by Japan’s past.

As Uniqlo often does, the motifs of the women’s yukata are borrowed from famous artists, in this case, the roses and polka dots of Yumeji Takehisa (1884-1934) and the fields and flowers of Junichi Nakahara (1913-1988). Girls’ yukata have elements of Japanese summer with goldfish and uchiwa fans adorning the clothes.

To get the younger generation up to speed on retro clothes, Uniqlo will be releasing a series of how-to videos online to show people the proper way to wear yukata. The line goes on sale June 8 with yukata in the affordable range of ¥4,990-5,990.

Loft is also warming up to summer by setting aside a special pop-up for monpe, the multipurpose farming pants made with traditional yet breathable fabrics.

The pants come in a variety of colors and patterns, and in a more flattering silhouette than regularly baggy monpe work pants are known for. Advertising them as “Japanese jeans,” Loft will sell monpe at its Shibuya location for the rest of the season.

The company behind the pants, Unagi no Nedoko, will also be holding special monpe exhibitions in Tokyo, Yame and Fukuoka this summer.

While you’re at Loft, you can also stock on traditional and stylish fans, colorful two-toed tabi socks and straw sandals.

UTme!: Want your own Uniqlo T-shirt? There’s an app for that!

Friday, May 30th, 2014

Fast-fashion titan Uniqlo had already ventured into the domain of smartphones applications with not-so-exciting Uniqlo Calendar, fashion-style browsing Uniqlooks or again Uniqlo Wake Up applications. However, the Japan-based brand has finally released something that speaks directly to its target customers with UTme!, an application that lets smartphone users design their own T-shirts.

The idea is simple, and all you need is an iPhone or Android device. You input text, a picture or draw some shapes on your screen to make the design to be printed on your T-shirt to-be. But before finalizing, you can add cool effects such as mosaics, splashes and glitches just by shaking your phone to create the final touch. An easy and fun way to give customers more choice in what they wear and attract potential buyers.

Be aware, however, that if you’re aiming to become the next fashion phenomenon, UTme! might not be the right place to experiment as all the uploaded designs belong to Uniqlo, and are then available on for purchase by anyone.

Feelin’ lucky? The highs and lows of ‘fukubukuro’

Wednesday, January 8th, 2014

Whether you count fukubukuro “lucky bags” as a thank-you to shoppers, a scheme to unload less popular merchandise at the end of the year or just a way to kick off the New Year’s sales, buying a mystery pile of stuff worth [hopefully far] more than the price tag is a tempting offer to many. Plus, who knows, you might just be one of the really lucky ones:

Translation: My Apple Store lucky bag! Thanks to being the fourth person in line about 24 hours ahead of time, I got a MacBook Air! It was a blizzard in Sapporo, so it was really rough to wait outside all that time, but I had fun! Anyhow, now I’m gonna rest! lol

Let’s see what other Twitter users’ lucky bag experiences were like…

My best friend said she bought a certain brand’s lucky bag and a mop was inside. I had her bring it over today and omg I laughed so hard lololol […]

I bought a natural gems lucky bag thinking a phone strap or something would be inside and it was an uncut amethyst lol

Crafty creators converge on HandMade in Japan Fes 2013

Tuesday, July 23rd, 2013

More than 2,000 creators converged on Tokyo Big Sight this past weekend for HandMade in Japan Fes 2013. While the range in styles and quality was wide, the creators did share one thing in common: they’re part of the virtual shopping/community site Creema, which is basically Japan’s version of Etsy. The inaugural event, while not yet on the scale of Design Festa, is definitely off to a strong start.

Here are a few of the creations on display that caught our eye. (All photos by Mio Yamada.)


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