Archive for the ‘News/media’ Category

YouTube’s #DearMe campaign looks back to look forward

Thursday, March 5th, 2015

With International Women’s Day right around the corner, YouTube launched its #DearMe campaign, encouraging women to reflect on their past and post video messages with advice to their younger selves. The project became the No. 1 trending topic on Twitter within an hour after its launch.

YouTube recruited a range of women from a variety of countries, backgrounds and professions, including blogger Grace Helbig, actress Felicia Day and the band Pentatonix. The selection also included many women living in Japan. Here are a few of the #DearMe videos highlighted by YouTube.

Bilingirl — YouTuber

Subscribers:  383,324

“As I lived each day of my life, trying new things and gaining new experiences, I discovered that there was more to me than just small eyes and a flat face. I learned that confidence comes from my accomplishments and not my appearances.”

“The best make-up is a girl’s smile, so don’t forget to smile!”


Rin Rin Doll — model, blogger, TV personality

Subscribers: 5,570

“Your achievements aren’t defined by other people. Wear what you want to wear. Don’t be afraid to make mistakes. Don’t be afraid of obstacles coming your way — you’re going to be OK. You’re strong, and I believe in you.”


Junko Suzuki — model

Subscribers: 34

“If you love yourself and be yourself, you will make friends whom you will truly love.”


Chie Hidaka — makeup artist

Subscribers: 533

“To the person who had no self-confidence, who got too caught up in the little things and couldn’t move. To the person who cried everyday because of the acne on her skin. To the person who didn’t laugh because she didn’t know how to. To the person who felt inferior for not having a mother. Thank you. I am here now because you took the time to face your struggles. Thank you so much. Dear me, thank you.”


Caroline Kennedy — U.S. Ambassador to Japan

Subscribers (To the U.S. Embassy channel): 1,562

“I wish someone had told me not to be afraid to make a mistake. I think we spend a lot of time trying to be perfect. But it’s really your mistakes that make you who you are, that lead to future success.”


Miki — video journalist, blogger

Subscribers: 2,171

“Failures, failures, failures, failures, failures and more failures has helped me get to where I am now, so keep making mistakes.”


Sayulee — singer/songwriter

Subscribers: 22,302

“There’s only one you, and you are much cooler than you think you are.”


Saori Arai — TV announcer

Subscribers: 1,114

“You are feeling insecure because of your voice. Some people think you are trying to be cute or be a goody-goody because of how you sound. But one day, somebody will tell you that you have a beautiful voice. You may not believe that person right away, but try. Try to love your voice. Right now, I’m a television announcer, using this very voice. I know now what I felt insecure about in the past is actually my strength, my charm.”


Jun Nakayama — performer, model

Subscribers: 73

“Who directs the movie of your life? Yes, you do. It’s your life. Listen to your heart and soul.”

Tweet Beat: #七夕, #鯖アニメ, #愛国競争

Friday, July 12th, 2013

The Twitter Japan blog releases a list of top hashtags for each week. Tweet Beat investigates the buzz behind the hashtag.

A tweet is a wish your heart makes

May everyone’s wishes come true. Hikoboshi casually greets Orihime in English.

#七夕 (Tanabata, the Star Festival) takes place at different times depending on where you are in Japan, but July 7 is the first major date. It’s a holiday for making wishes and celebrating the once-a-year reunion of legendary separated lovers Hikoboshi and Orihime. The accompanying decorations make for great tweets, but the concise format (and this tool that allows your text to mimic the shape of a traditional paper tanzaku) is also perfect for sharing wishes.

Write your wish on a tanzaku.

Some people expressed personal aspirations or concerns:

“I want to belong to Amuse.”

“I wanna be a hottie.”

“May I become fluent in Japanese.”

“May my smartphone not break until I can buy a new one.”

“I want friends.”

Some looked outward:

“World peace.”

“May black kigyo go under.”

“May I be able to repay many favors.”

One person wrote a wish for the manga character Detective Conan, and one, instead of wishing, realized that he hadn’t done anything Tanabata-ish at all.

May all my follower’s wishes come true.

Continue reading about last week's top hashtags →

Japan by the numbers (07.11.13)

Thursday, July 11th, 2013

Pulsations (06.02.13)

Sunday, June 2nd, 2013

Here are the latest Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers, and highly clickable stuff that we think you might enjoy.

In no particular order, they are . . .

Visual Pulse

Japanese feline Internet sensation, Maru, has turned 5 years old. In his latest video, he can be seen trying to squeeze his frame into just about anything. We find his attempt at a paper envelope particularly entertaining.

Fighting for their lives, local governments shell out for matchmaking services

Friday, May 24th, 2013

If you’re single, looking for love and live in Itoigawa city, Niigata Prefecture, the local government will be happy to pick up the hefty tab for registering with an online dating agency. According to a recent article in J-Cast, the municipality of Itoigawa has taken the unusual step of partnering up with professional matchmakers Zwei in the hopes that young local singletons will find love through the web.

Itoigawa municipality is offering to pay sign up fees for marriage hunting website Zwei

Itoigawa municipality is offering to pay sign up fees for marriage hunting website Zwei

Declining birth rates threaten the future productivity of Japan, so it’s in the best interests of local government to help romance bloom between residents via konkatsu (marriage hunting) activities. By lending financial support to machikon (large-scale singles mixers),  konkatsu seminars, day trips and group dates, the local government obviously wants its citizens to make babies.

Unfortunately there’s little hard data available to show whether spending public money on konkatsu activities actually leads to  marriages. In March 2011 the Cabinet Office published a survey on marriage and family structures. Out the 1698 municipalities that took part, 552 had actively supported konkatsu activites. However, 283 of these had stopped these activities because of a perceived limit to their effectiveness, lack of funds and a decline in demand. Some simply held one event and that was it.

Itoigawa, however, don’t seem to have done too badly. Since it began supporting konkatsu activities in 2007, 18 local couples have tied the knot. Feeling it could do better and hearing about a similar scheme in Inami, Wakayama Prefecture, where the municipality helped citizens out with Zwei’s fees, Itoigawa decided to call in the professionals.

Single people aged 20 or above who’ve been living in Itoigawa for more than a year and are up to date with their residency taxes can get the initial fees of ¥63,840 (roughly $621) paid by local government; however, they will have to foot the monthly membership fees themselves. Zwei offers quite a comprehensive service, not only organizing omiai (interviews to gauge marriage potential between parties), but also mixers where people might find someone special.

It’s too early to say if this scheme will be a success. In Wakayama, four people applied for financial support with fees for Zwei in 2011, though it’s not known if any of these led to marriage. Nobody applied in 2012, despite inquiries from parents with unmarried children.

One of the key stumbling blocks might be the stigma attached to online dating in Japan. The launch of Xlace, another konkatsu website, back in April this year, however, does seem to indicate that the market is slowly growing; whether other local governments will also enlist help from online dating agencies to stimulate couple generation remains to be seen.

J-blip: Taro Aso ‘gang style’ t-shirts

Tuesday, April 30th, 2013

Serious stylin'

Serious stylin’

When Finance Minister Taro Aso set off for a G20 meeting earlier this year, he did it in style, sporting a natty felt hat, pulled rakishly down over one eye. No sooner had he stepped out in public in this getup than Twitter was abuzz with comments celebrating the finance minister’s “gangster style.”

Now the outfit has even been immortalized on “Gang Style” t-shirts, sold by Osaka-based brand t-shirts Trinity. The t-shirts have been a big hit, inspiring the company to bring out Taro Aso “gang style” sweatshirts and tote bags.

The t-shirts are only ¥2,980, but if you’d like to get your hands on a hat similar to the one Aso wore, you’re going to have to shell out quite a bit more. Business Media reported that sources close to Aso have said that the hat is probably made by Italian brand Borsalino. The company itself says that a hat in a similar style to Aso’s retails for around ¥90,000. It seems that gangster style comes at a hefty price!

Google Street Views goes inside a Fukushima school

Tuesday, April 16th, 2013

As everyone knows, Google Street Views lets you wander around 3D visualations of remote locations, giving you that You Are There sort of experience. Last year, the Street Views team traveled to Fukushima’s Namie-machi, making it possible for everyone to experience Japan’s no-go zone.

Straying from the usual Street View approach, the Google team actually went inside a building for this expedition. One of them is Ukedo Elementary School, and the images of its abandoned school rooms are heartbreaking.

"We love Ukedo elemantary School and we will be back"

“We love Ukedo elemantary School and we will be back”

Namie-machi was evacuated right after the explosion of the Fukushima No. 1 power plant. The location, which suffered heavy damage from the 3/11 earthquake and tsunami, is now a ghost town.

Fortunately, all 77 students Ukedo Elementary school, located 500 meters from the coastline of Fukushima, were evacuated safely.

"You guy can accomplish anything"

“You guys can accomplish anything,” reads the whiteboard.

Messages, probably written by students or teachers before leaving the area, can be seen written on the school’s whiteboard.

On the stage it says"Congratulations to the New Graduates "

“Congratulations to the new graduates.”

This last photo shows the school gym with a banner hung to to celebrate graduation day.

If you want to explore the no-go zone yourself, head over to Google Street Views.

“Fasting guys” not interested in women – at all

Thursday, January 24th, 2013

The Japanese media is lamenting the decline of red-blooded males and the rise of "fasting guys" in their place. Photo by Tambako the Jaguar on Flickr

The Japanese media is lamenting the decline of red-blooded males and the rise of “fasting guys” in their place. Photo: Tambako the Jaguar

For the last few years, the Japanese media have been dishing out label after label in an attempt to describe the modern Japanese male. The latest tag they’ve pinned on these much-analyzed specimens is the term zesshoku-kei danshi. Literally, “fasting guys,” these are guys so uninterested in women that they don’t even – gasp – have a favorite female TV talent or idol.

The moniker is a play on sōshoku-kei danshi, a phrase coined by the media a few years ago. These so-called “herbivore guys” preferred, like the fabled brontosaurus, to graze peacefully. Which is to say, they showed little ambition in romance, or likely their careers, either. The term proved to be a big hit, resulting in a whole glossary of hilarious spin-off words (see below). But the fasting guys make the herbivores look downright ambitious. In fact, some women have taken a liking to the gentle herbivores and the term has become a lot more neutral than its original critical tone.

Fasting guys exploded on the internet around the end of last year, following a survey of single men released by marriage match-making company O-net. The results were published on sites like Nico News and were subsequently tweeted like mad.

According to the survey, 12.1% of those aged 25-29 and 16.1% of those aged 30-34 – or about 14% total – identified with the “fasting” group. That’s roughly the same percentage as those who self-identified as nikushoku-kei danshi, red-blooded “meat-eating” types.

Of the fasting guys, half reported that they’d never had a girlfriend. Some 70% said it had never once occurred to them to get married.

Tough luck for all the women pining for Sagawa-danshi – the guys who work for the delivery company Sagawa Express and who have been fashioned by the media into pin-ups of the strong, dependable type.

However, not everyone is buying into this new development. The top-ranked commenter on the Yahoo story (to which over 7,000 readers clicked “I agree”) says, in sum: “Of course you’re going to get these results if you survey single men. The ones who haven’t got it together by 30 are going to be the inexperienced or uninterested ones.”

The internet also abounds with warnings of fake fasting guys – ones who pretend to be uninterested in women to mask their own wounding unpopularity with the opposite sex.

Don’t take it too hard, guys. At least you still get to be “guys,” unlike women who, in the past, have been makeinu (“loser dogs” – women who don’t marry, but are probably otherwise successful) and kurisumasu kēki (“Christmas cake” – women unmarried after 25, considered past their sell-by date).

A Glossary of Modern Japanese Males

nikushoku-kei danshi (肉食系男子; carnivore guys): Classic macho guys who go after what – and who – they want.

sōshoku-kei danshi (草食系男子; herbivore guys): Shy guys who don’t make a move; prey for the growing number of nikushoku-kei josei (carnivore girls).

roru kyabetsu danshi (ロールキャベツ男子; roll cabbage guys): Guys who appear to be herbivores but are actually carnivore to the core; named for the classic yōshoku (Japanese-style western food) dish of cooked cabbage stuffed with meat.

asupara bēkon-maki danshi (アスパラベーコン巻き男子; bacon-wrapped asparagus guys): Guys who come across as carnivores but later reveal themselves to be herbivores; named for the yakitori dish.

zasshoku-kei danshi (雑食系男子; omnivorous guys): Guys who will go with whatever works.

zesshoku-kei danshi (絶食系男子; fasting guys): Guys with zero interest in women.

Photo: Tambako the Jaguar on Flickr

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