Each week, the Twitter Japan blog releases a list of top hashtags. Tweet Beat investigates the buzz behind the hashtag.
The No. 1 trend in Japan last week was #音楽の日 (Music Day), a 13-hour (and 40 minutes) live television extravaganza featuring almost 100 artists. TBS has been producing the show for three years now, and once again SMAP’s Masahiro Nakai and TBS announcer Shinichiro Azumi hosted.
With every new artist came a rush of emoticons and exclamation points.
I was trying to think what Tomohisa Yamashita would sing, and what would would it end up being but “Idaite Senyoriita” …!!! How many years ago is that song from?
I think the last number was great!
At the end of the show, there was a great outpouring of love for the hosts, praising them for their hard work. Nakai is also currently filming the ATARU movie, so fans were worried he would exhaust himself.
Many people recorded the event to watch later, so the tweets are still coming. That said, some apparently missed the memo and thought it was just a day designated for us all to listen to music.
Happy Birthday to Kento Fuwa
It’s not uncommon for fans of celebs to tweet birthday congratulations on Twitter. Even this in this batch of top tags we have #happybirthdayseohyun, wishing Girls’ Generation member Seohyun well on June 28. However, she did not get as much love as Kento Fuwa. Who’s Kento Fuwa? Well…
Happy birthday, Fuwa! Thanks for being born!
Turns out he’s a fictional idol in the world of iPhone/Android game Tokimeki Restaurant (#ときレス [TokiResu] for short). Yes, in the world of otaku fandom, and perhaps especially romance games, the birthdays of favorite characters are quality times to be cherished.
For more info about TokiResu, check out this detailed blog post, but the premise is that you run a restaurant that happens to be next to the company that produces idol groups 3 Majesty and X.I.P. How could there not be a bit of chemistry simmering there? A cute girl who can cook, cute guys who can sing — and what better way to utilize a touch-screen than “skinship” events?
Kento’s fans were thrilled when he showed up in their restaurant to eat birthday cake on June 26, but some went all out in real life.
I made meat-wrapped onigiri, so please come by and have some!
A Kento bento, elaborate strawberry cake, and plenty of fan art made this hashtag a fun one to browse.
The number eight top tag this week was #シュール. It takes a little more than katakana reading skills to grok that vocab, but it means “surreal.” People use it to tweet things that strike them as out of the ordinary, bizarre or sometimes just kind of funny.
There was a madman at the bowling alley!
The reason it trended so high, though, was that @surrebot appeared posting a bunch of meme-y images and jokes resulting in a pile of retweets. But what’s this? The account gave up and deleted all its content after attracting almost 3,500 followers. Mysteriously, another account showed up and earned about 4,100 followers in two days doing the same thing.
By the way, remember @fanghibli? Two weeks ago we pointed out that account and @ghiblitalk doing a similar dance and speculated that they were up to no good. As it turns out, @fanghibli has indeed been repurposed into a spam account spewing links to a website that pays you for advertising.
“In general, the more followers you have, the more your tweets are worth, so the amount of points you get goes up, too,” says Tweepie’s about page, although it notes that its algorithm will assign low reputation to accounts who are abusing the system.
There’s no proof that @surrebot will turn into a spam account, but let’s hope this trend-and-run scheme is not a trend of its own.