Archive for the ‘Marketing/advertising’ Category

Japan tricks out the Halloween treats

Wednesday, October 28th, 2015

Halloween is a time to carve pumpkins, enjoy a few scares and, most importantly, shovel as much candy as humanly possible into one’s own mouth. While the practice of door-to-door trick-or-treating may not be a thing in Japan, the custom of eating special Halloween snacks certainly translates. Plenty of companies, both overseas and domestic, are looking to cash in on this boom.

In fact, American doughnut company Krispy Kreme is featuring some especially creepy creations at its Japanese outlets. The “Mad for Monsters” series is available through October and includes: Spider Chocolate Custard, Maple Milk Franken, Caramel Halloween Jack and Purple Potato Monster. We’re big fans of the three-doughnut box, which comes in the shape of a coffin.

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Lotte’s Koala’s March — aka crackers that depict adorable koalas doing adorable things — are dressing up, too. Be it strawberry, cookies and cream or chocolate, each cracker depicts koalas in different Halloween costumes. And if you want to your sugar crash to the next level, there’s Lotteria’s Kaola’s March shake:

In a more chilled aisles of grocery stores, be on the look-out for pumpkin pudding cups. For those who enjoy a bit more crunch than jiggle there are Kit Kat’s Halloween bars.

Of course, one crunchy pumpkin pudding treat is not enough. Luckily, Tohato Caramel Corn is featuring a similar pumpkin pudding product complete with costumed packaging that features Frankenstein’s monster and other ghouls.

After you gobble down all of these treats, you might need something to wash it all down. Well, don’t fear because many companies have released some spooky sodas.

Pepsi has released Pepsi Ghost, which features a special mystery flavor inside each bottle of witchy brew. It seems that most who have tried it are leaning toward either pumpkin or cherry as the flavor, but the jury is still out. 

Of course, tis the season of pumpkin lattes. While Lipton’s Sweet Pumpkin Tea Latte apparently hard to find, the tea has been defined as being extremely milky and rich. Both the pumpkin tea and Lipton’s infamous Yellow Label Tea are being sold in a package that features a mysterious black cat on an orange background. Unlike the pumpkin tea, however, there is no change in flavor in the Yellow Label Tea.

Toppo and High Chew are doing much of the same — new costume, same product. 

Make sure you get a taste of these snacks before they slink away back into the shadows. With so many delicious options available at once, our wallets and stomachs truly have a reason to scream.

Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

Thursday, October 22nd, 2015

One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up.

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The (caloric) force is strong with this one.

Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people from the the films, and regardless if the characters were good or evil, the desserts will end up being sweet.

The cake set includes Darth Vader, Yoda, Jabba the Hutt, an Ewok, a Stormtrooper, C-3PO and R2-D2, each having its own unique taste. The yellow C-3PO cake is lemon-flavored; the white R2-D2 one is cheese mousse; and so on.

If that wasn’t enough to satisfy sci-fi fans, Ginza Cozy Corner is also releasing a “Star Wars” tin and pouch filled with the store’s original creations. They will also be selling an R2-D2 sponge cake that is covered in white frosting and colored biscuits.

The “Star Wars” collection will be sold at select stores beginning Nov. 1, and the nine-piece cake set will sell for ¥2,000.

For more information, visit the Ginza Cozy Corner website.

Warning: This viral video of high school girls might make you blush

Wednesday, October 21st, 2015

Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist.

In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. But everything is not as it seems.

The camera zooms in on the page of a book that one girl is reading. The small text reads “Did you notice the boys in this classroom?” As the camera backs out of the room, the viewer realizes that — SPOILER ALERT — they’re all dudes.

The big gender-flipping reveal highlights the transformative properties of Shiseido’s makeup, which give you the tools to be whatever you want to be (granted, having veteran hair & makeup artists helps).

Whether this invokes deeper commentary on herbivore men or gender fluidity or whatever, the bottom line is Shiseido has struck viral-video gold.

[This behind-the-scenes video shows how the makeup specialists pulled it off.]

Tokyo plugs into Google Play Music

Friday, October 16th, 2015

If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs.

The Google Play Billboard is meant to give visitors a much-needed chance to try out its new music service. After LINE launched its music-streaming service in July, followed only weeks later by Apple Music, as Google Play Music seemed to be stuck in buffering mode with no plans to enter the market. However, after finally launching in September, Google has been going to all lengths to make Google Play Music stand out from its competitors.

Located on Supeinzaka near the Shibuya Parco department stores, the Google Play Billboard may appear, from a distance, to be any other advertisement. Within the billboard itself is 1,300 individual headphone jacks, however, continuously streaming music from noon-8 p.m. everyday. Each jack features a different song, and the song selection changes over time so that you’ll never know exactly what you’re plugging into.

Just watching all the careful efforts that went into the construction of the billboard is like watching a symphony.

The 3,500 songs that make up the Google Play Billboard playlist are hand-picked from submissions from the public that people voted for on the official Google Play Music website. The public were given six different categories to vote on — “a song you’d like to play when your significant other comes over”; “a song for when you feel that your heart is going to break”; “a song you’d personally want to leave for the next generation”; and so on.

These categories, which play into people’s emotional connection with music, resulted in hundreds of songs featuring both a wide variety of both Japanese and Western music. Visitors to the Shibuya billboard can anticipate everything from Mary J. Blige to AKB48, Kyary Pamyu Pamyu to The Rolling Stones.

Additionally, anyone who signs up for Google’s streaming service by Oct. 18 will be able to listen to the Google Play Billboard’s 3,500 songs unlimitedly for free, as well as pay a lifetime reduced rate of ¥780 per month.

After only a week, the Google Play Billboard has made quite a splash on social media, thanks to the hashtags #GooglePlayMusic and #渋谷3500万曲ビルボード (Shibuya 35,000 song billboard).

Regardless of whether Google’s PR campaign hits the right note or falls flat, the Google Play Billboard has certainly proven that music can bring us all together.

Bra-maker’s Cinderella Taxis aim to deliver the perfect fit

Thursday, June 4th, 2015

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If you’re sick of waiting for your pumpkin to turn into a carriage, hail a Cinderella Taxi to get a little extra bibbidi-bobbidi-boo in your life.

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Find your perfect look in the Cinderella Taxi.

Coming to Tokyo in June and Osaka in July, this special taxi offers riders bra fittings and makeover services to spread the magic of lingerie-maker Wacoal and its Cinderella campaign.

Just as Cinderella’s glass slippers are perfectly fitted for her feet, Wacoal wants to offer women the chance to get a bra perfectly tailored to their bodies using a 3-D scanner. Before-and-after images are then generated to show customers the change in their silhouette.

As you make your way to your destination, your own Fairy Godmother (i.e., a professional hair and makeup artist) will help you find your new look.

The royal treatment lasts approximately two hours, but the Wacoal beauty consultants’ advice will last long after the clock strikes midnight.

Funassyi — Japan’s favorite shrieking pear

Friday, May 15th, 2015

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In a recent episode of “Last Week Tonight with John Oliver,” the British comedian dove into the weird and excessive world of Japan’s yuru-kyara. During his on-air explanation of the nation’s many mascots, Oliver highlighted Funassyi, the giant yellow pear who is the unofficial mascot of Funabashi in Chiba, and included one of his more explosive moments on TV.

Need to know more about Japan’s most popular pear?

At first Funnasyi was rejected as the official mascot of his hometown but unlike other successful official mascots, such as Kumamon of Kumamoto Prefecture, Funassyi has come to symbolize Funabashi despite its lack of government sponsorship and become just as popular as any yuru-kyara.

Funnasyi has appeared in national commercials for the Asahi, released a CD single, and been crowned the Grand-Prix winner at an international trade show for character and brand businesses best license in Japan in 2014 as he traveled across Japan and the world to spread his pear-y special brand of energy.

Here are just a few of highlights from 2014:

Funassyi’s popularity hit a milestone last year when, as he was being featured on CNN in June, the news reporter couldn’t help but laugh throughout the broadcast when she saw the mascot flapping his arms around.

In July, Funassyi tried to kickstart a fashion trend by donning a black cap with a “274” logo (a play on the numbers 2-7-4 with can sound like “fu-na-shi”) and appeared in a TV commercial for Shimamura, a fashion shopping center. The fast-running pear with non-stop squealing had fans wondering how he survived the summer heat in his suit.

In September, FUNAcafe, a collaboration event of Funassyi and Shibuya Parco’s The Guest Cafe & Diner, served a special Funassyi-inspired menu including the “funa” burger (with his face on the burger), nashi pear cake, nashi pear tea and even dandan noodles.

The character’s popularity went international when he visited Hong Kong in October, attending a local shopping mall event and bringing Japanese yuru-kyara culture with him. Judging by this video, Funassyi’s fans in Hong Kong are just as passionate as those in Tokyo.

In December, the toy company “Kitan Club” released a Funnasyi-style version of its famous Cup-no-Fuchiko cup-straddling toys. The brands are literally embracing each other as the tiny figurines can cling to each other in three different kinds of positions and as expected of Cup-no-Fuchiko both can sit on the edge of the cup. The announcement climbed to the top of Fuji Television’s weekly Twitter rankings, beating out the hot issue of Japan’s strict state secrets law.

Funassyi is expanding his brand aggressively by creating Funassyi stories everywhere in Japan. Funassyiland, a Funaasyi goods store, opened in Fukuoka in December. According to Asahi Digital News, Funassyi devotees from as far as Tokyo were making the trek.

Funassyi’s naturally fragile yet good-natured personality seems to be a starting point.

The pear rounded out 2014 on Nippon TV by rocking out with his hero, Ozzy Osbourne, performing a headbanging rendition of Osbourne’s “Crazy Train.” Funassyi got a little wet and wild when Osbourne dumped a bucket of water on him before pushing him into a swimming pool.

In the same month, whilst making a cameo during a commemorative concert for The Alfee, Funassyi took an untimely tumble but nothing went pear-shaped: the resilient character sprung back into action minutes later.

Without a doubt, Funassyi was a hit in 2014 but only time will tell if the rest of 2015 will keep rewarding the fruits of his labor.

Is Burger King’s ‘Flame Grilled’ fragrance a hoax in a bottle?

Friday, March 20th, 2015

Burger King Japan has developed quite the reputation for its imaginative gastronomic creations, including the black Kuro Burger released last year. However, the result of the fast food chain’s latest experiment isn’t exactly edible.

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Smell it your way

Starting in April, the company will launch a fragrance that will allow fast-food lovers to smell just like their beloved burgers.

The perfume, named “Flame Grilled,” will be sold for one day only and exclusively at Burger Kings in Japan. A free Whopper is included in the purchase (at the high price of ¥5,000), so now you can eat your meal and smell like one too.

The scent will be sold starting at precisely 10:30 a.m., just in time for an early lunch. As only a limited amount of bottles are being produced, Burger King fans will only be able to mist themselves with one bottle per customer.

Many media outlets say they smell a long-game April Fool’s joke, but we’re tempted to believe that their aim is true.

Burger King has even petitioned the Japanese government to make April 1 the unofficial “Whopper Day,” a move that suggests this may not all be pure mischief.

Still skeptical? This isn’t the first time Burger King has tried to appeal to a sense other than taste. In 2008 the chain released “Flame,” a cologne hooked as “the scent of seduction with a hint of flame-broiled meat.”

Take a look at its disturbing video as proof.

Ultra Hawai’i: Even superheroes need a vacation

Sunday, May 25th, 2014

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The Ultra tourists get a quick lesson before hitting the waves

In a stroke of genius, travel-deal website TravelZoo, in collaboration with the Hawaii Tourism Authority and tokustasu pioneers Tsuburaya Productions, has enlisted serious star power to promote its current Hawaii travel packages.

Targeting a wide range of would-be travelers, the “Ultra Hawai’i ” campaign follows the well-loved characters from the generation-spanning Ultra series as they engage in classic tourist activities on the main Hawaiian islands of Maui, O’ahu, Kaua’i and Hawai’i.

For a look at how the Ultra family spends its time off,  click over to the campaign site and travel along with Ultra Dad, Ultra Mom (yes, they really do exist in the series), Ultraman Taro and even their alien cohorts — the friendly, spindly-fingered creature Pigmon and the pincer-handed Alien Baltan.

Best of all, their special moments have been chronicled on their YouTube channel and set to the Ultraman theme song, played on ukelele no less.  In true Japanese fashion, they pack a lot into their vacation, which includes surfing lessons, hula dancing, poolside yoga, a friendly game of golf and a side trip to the volcanic terrain of Kīlauea, which surely must feel like a home away from their extraterrestrial home.

The campaign is both hilarious and touching in the way it humanizes the superheroes as they shoot selfies in a gelato shop and are moved by an afternoon of whale watching. In  rare moments away from the universe-saving day jobs, the family take in romantic sunsets and even Baltan Seijin, one of Ultraman’s archenemies, can put aside their differences to attend an intimate Ultra wedding on O’ahu. The beauty of Hawaii clearly brings people together.

The Ultra Hawai’i campaign runs until July 18. Oh, and there’s an island-hopping stamp rally. Collect ’em all and get a special campaign souvenir.

Schwatch!

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