Archive for the ‘J-blip’ Category

J-blip: Pepsi-flavored Cheetos

Friday, June 14th, 2013

A new snack about to hit convenience store shelves in Japan might possibly make waves, it could start a buzz, but it will definitely generate . . . fizz. FritoLay’s Shuwa Shuwa is, according to the promotional copy, “a snack that allows you to enjoy the fizziness of a carbonated drink via the pairing of long-seller Cheetos and Pepsi Cola seasoning.”

That’s right: Pepsi. Flavored. Cheetos. The PR claim is that the “refreshing tartness” combined with the bubbly sensation is the perfect taste for summer, but what did the office taste-testers think?

shuwa shuwa

Crunchy bubbles: Shuwa Shuwa

Reformed sugar-holic Mark: “The first crunch packed plenty of  joy and wonder, taking me back to the first time I had Pop Rocks, but by the third or fourth bite, the sugar rush was too much and they just ending up tasted like sickly sweet Cheetos. It was a bit like this.”

Mio, who has been known to hoard imported sweets:  “It smells like cola, tastes like cola and even fizzes like flat cola, but when it comes to texture it’s wrong in absolutely every single way. Oh and there’s this weird corn aftertaste. My verdict: It’s awesome . . . but then you could put fizzy powder on a dog biscuit and I’d probably have said the same thing.”

Shaun, an expert on flavor mechanics: “It tasted like corn chips with — you know cola gummies? They might be coated in kind of cola sugar? It tastes like corn chips coated in cola sugar. The cola flavor wasn’t inside the chips, but it was more like a dressing. It was really sweet, but that didn’t stop me.”

Mayumi, who probably is the only person in the office with fully functioning taste buds: “It was like I had chips and Pepsi at the same time. They were really fizzy though. They smelled sweet and didn’t taste like any chips I’ve had before.”

New kid on the block Eric: “My first taste was surprisingly Pepsi-like. It had that cola flavor and, even more noticeably, the bubbly fizz of a soft drink. After a bit of munching, however, the flavor turned much more corn-like. If I’m looking for refreshment on a hot summer day, I’d prefer an ice-cold soda pop to the chips. Besides, I’m a Coke fan.”

Note that these are not to be confused with China’s Pepsi chicken-flavored chips. No chicken in evidence here, just sweet, sparkling cola corn snacks.

Unfortunately, I was no longer in the office by the time these surfaced, so I’ll have to wait like the rest of Japan until July 1. After conquering convenience stores, Shuwa Shuwa will appear more widely starting July 15. Exchange a cool ¥125 for 414 calories of fizzy sugar high, and then you, too, can say, “Yes, they really do taste like Pepsi.”

J-blip: high school girls with ‘tuba guns’

Friday, June 7th, 2013

Japanese students have sparked yet another inspired photo meme. This time they’ve put a new twist on the Makankosappo meme that went viral a few months ago. Using “tuba guns” (チューバ砲 “Chuuba Hou”), school band members appear to be blasting one another away with their instruments.

A French horn is just as explosive, and as is the drum section.

The tuba guns are just the latest in a string of memes that have swept across Japan and beyond as kids create their own versions of each photo craze. In a recent Tweet Beat, we talked about an “Attack on Titan” meme that shows some impressive staging skills, making students appear to be eating each other. We also shared this recreation of “The Death of Socrates,” which has received some 21 thousand retweets.

Hungry for more? These sideways-studying scholars show that being a Japanese student doesn’t have to mean all work and no play. They might even have time for a round of Quidditch à la Harry Potter after school.

J-blip: The secret behind Disney + Gogo no Koucha

Friday, May 3rd, 2013

Kirin is currently collaborating with Disney to celebrate the 30th anniversary of Disneyland. Not only are they giving away a grand prize of a 30-night stay for four at the DisneySea Hotel Miracosta, year-long passes to both parks and a resort giftcard worth a million yen, but each flavor of their popular Gogo no Koucha (“Afternoon Tea”) features a different character on the package:  the straight tea has Mickey Mouse; lemon has Winnie the Pooh; and milk has Donald Duck.

Recently, an observant fan noticed there are different numbers on each bottle and decided to investigate. To his delight he found  60 numbers on the the straight tea version and 18 on the lemon tea and milk tea. His interest piqued, he bought all of them and took photos of each in sequence.

Although it is hinted at on Gogo no Koucha’s site, only a clever and dedicated tea drinker would go to all this trouble. By lining up each “frame” in video form, he revealed short animations of each character.

While we’d like to praise this creative campaign, it’s a bit ironic considering Disney just laid off nine veteran hand-animators.

J-blip: Taro Aso ‘gang style’ t-shirts

Tuesday, April 30th, 2013

Serious stylin'

Serious stylin’

When Finance Minister Taro Aso set off for a G20 meeting earlier this year, he did it in style, sporting a natty felt hat, pulled rakishly down over one eye. No sooner had he stepped out in public in this getup than Twitter was abuzz with comments celebrating the finance minister’s “gangster style.”

Now the outfit has even been immortalized on “Gang Style” t-shirts, sold by Osaka-based brand t-shirts Trinity. The t-shirts have been a big hit, inspiring the company to bring out Taro Aso “gang style” sweatshirts and tote bags.

The t-shirts are only ¥2,980, but if you’d like to get your hands on a hat similar to the one Aso wore, you’re going to have to shell out quite a bit more. Business Media reported that sources close to Aso have said that the hat is probably made by Italian brand Borsalino. The company itself says that a hat in a similar style to Aso’s retails for around ¥90,000. It seems that gangster style comes at a hefty price!

J-blip: Scorpionfish on the menu in Shizuoka

Thursday, April 11th, 2013

Fancy a slice of scorpion fish?

Fancy a slice of scorpionfish?

It’s come to our attention that some truly bizarre looking creatures are being served up in seafood restaurants in Shizuoka lately. Ever since a new deep sea aquarium opened up in Numazu just over a year ago, deep sea seafood has been all the rage in the area. Monkfish, scorpionfish, lumpsucker and rosy seabass are being served up as sushi, sashimi or simply on a bed of rice, in local restaurants.

Pioneering this local trend has been Uoshige Shokudou, a restaurant that serves up a weird and wonderful deep sea sashimi platter that varies according to the season. The most expensive item on the menu, costing between ¥10,000 to ¥15,000 ($101 to $151), is the Japanese spider crab that lives at depths of 600 meters.

Photo courtesy of Wikicommons

Makankosappo: high school girls conjure up a special force

Friday, March 29th, 2013

Joshiko Dragon Ball Z redux

Trending-setting high school girls are at it again. The latest extracurricular craze is call Makankosappo, which is the name of the move that killed the main character Goku in the popular anime.  In homage to Dragon Ball Z, these clever high school girls, through the magic of photography and careful timing, are staging scenes in which they blast away their classmates with powerful ki (気), or “special beam cannons.”

The creative variations on the Makankosappo theme keep coming, and so far the the love shown on Twitter has resulted in more than 20,000 retweets. Can’t say we’re surprised. They’ve got special power that forces you to smile.

First spotted on Livedoor News 

J-blip: Take splat — teenage girls delight in cream puff war

Tuesday, March 26th, 2013

High school girls are taking a cream puff to the face in celebration of their birthdays

High school girls are taking a cream puff to the face in celebration of their birthdays

Cream puffs, or choux cream as they are commonly called in Japan, are flying through the air and exploding messily in the faces of unsuspecting schoolgirls. According to Livedoor News, the phenomenon of “ganmen shyu kuri-mu” (in-your-face choux cream), is trending right now on Twitter amongst high school girls. The idea is to lob a cream puff into the face of your friend to celebrate their birthday, or indeed any other happy occasion. It seems that rather than being upset at being assaulted in this way, those attacked are happy to post photos of their faces smothered in cream along with comments like: “I just got choux creamed in the face ( ̄▽ ̄)♡.” or “Thanks for my ‘in-your-face choux cream’ and thanks for the towel. This has been the best birthday.” Tweets of choux cream attacks are still coming thick and fast.

Photo courtesy of Wikicommons.

J-blip: Youtube Space Tokyo

Friday, February 15th, 2013

Calling all J-vloggers! YouTube Space is coming to Tokyo. YouTube Space is a facility made by YouTube to help people make better videos for their YouTube channels. The facility offers users a chance to learn video production on high-end professional equipment. YouTube Spaces opened last year in Los Angeles and London. The Tokyo studio facility will be located in the Roppongi Hills complex, where Google has its high-altitude Tokyo digs. One of the several studios has a sweeping view of the Tokyo skyline.

Did we say “all” vloggers? Not so fast. It looks like the Space will be open to YouTube partners, and only those who make it through the selection process, which begins April 1, according to TechCrunch. But make the cut and you get access to a production stage, recording studio and control room, not to mention a green-screen room for special effects. Hand-held equipment will be available for check-out, too. Good luck!

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