With their ultra-feminine looks, pretty boys dressed up as their favorite female anime characters have been getting a lot of media attention in recent years. Now it looks like the trend for playing with gender roles is filtering through to women’s fashion. "Boy’s style" has even got so big that major fashion magazine Kera launched a sister magazine called Kera Boku in October last year aimed at the market.

The cover star of Kera Boku, according to an online article in Cafe Goo Girl, is Akira, front woman of the band DISACODE (see video above), whose androgynous features make her the perfect model for this new look. Though it is not a monthly publication, the spin-off has proved popular enough for a second issue to be published this month. Mini, another fashion magazine for women in their 20s, has devoted its June issue to "boyish" style defined by cropped haircuts and mannish jeans.