Beauty treatments get busy with the fizzy

June 15th, 2012 by Felicity Hughes

From carbonated face washes to machines that blow bubbles, quite a few fizzy products are making a splash in the Japanese cosmetics market this summer. Far from dismissing these as gimmicks, 54 percent of women interviewed said that they had tried a carbonated beauty product. Trend Souken published a report that indicated Japanese women are ready to embrace beauty products injected with carbonic acid in a big way, with 87 percent of the 501 women questioned responding that they were interested in becoming bubblier beauties.

By far and away the most popular sparkling product so far, according to News Searchina, is Chocola BB Sparkling, a sparkling nutrition drink that contains niacin, iron and vitamins B1, B6 and C. In the eight  months since it was launched last May, it has sold 10 million bottles in Japan. That’s an impressive figure, especially considering that absolutely no claims are made as to the efficaciousness of its carbonated bubbles for increasing a lady’s beauty.

But spurious claims aplenty have been made about the effectiveness of bubbles when applied to the exterior of the skin. The marketing blurb for Dr. AI Acnes Labo Gel Pack, for example, claims that carbonic acid is the active ingredient in a compound that helps reduce redness and repair damaged skin for acne sufferers. The tiny bubbles in Kanebo’s Blanchir Superior: White Foam Totalizer skin lightening wash are supposed to promote good circulation for smooth, fresh skin.

The real money spinner might be gadgets that produce bubbles. Mitsubishi Rayon Cleansui Company’s Sparkling Bath is a bath that produces carbonated water. Options include the Sodabath, Carbonated Bath, and, alas, the Sparkring Bath. The website stops short of making any pseudo-scientific claims by simply stating that in Germany, sparkling spa baths have long been thought to be good for the body. If you can’t stretch to buying a bath, then how about the Plosion from MTG, a dinky little bottle that sprays out a mist of beauty lotion fizzing with bubbles, a snip, ahem, at ¥47,500. If you’re really short on cash you could even try bunging some face cream into an old Soda Stream to enjoy a cut-price bubbly beauty treatment.

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