Bandai’s projection-mapping candy toy: Hako Vision

February 7th, 2014 by Emily Balistrieri

Bandai’s Candy Toy division is known for those inexpensive character-driven toys packaged with just enough sugar to score shelf space where food is sold so that parents can use them to reward kids for being good at the grocery store. Their anime tie-up rosters includes Kamen Rider, Pokémon, Zyuden Sentai Kyoryuger, One Piece, Yokai Watch and more. With the initial round of Hako Vision releases, however, they’re doing something a little different. Did you ever imagine you’d be watching recreations of popular projection-mapping shows rigged up with your smartphone and a cardboard box? While chewing grape-flavored gum?!

You can think of it as the latest evolution of shokugan (“candy toy”) culture that supposedly has its roots in Meiji Era collectible cards that came packed in cigarettes (definitely not for kids), or a new direction in diorama construction for the 21st century. As of Jan. 27, there are two kits available for ¥500 each: Tokyo Michiterasu 2012 “Tokyo Hikari Vision” and the Tokyo National Museum’s “Karakuri” (2013). The package itself  is the stage for the miniaturized versions of these special events (“hako” means “box”), so don’t go tearing it up to get inside. Once you set up the scale model of the building to be projected on and the reflecting panel, all you need is the lighting, which you provide by pulling up a specially made video on your smartphone and laying it on top like a roof to your cardboard theater.

Projection-mapping itself seems to be all over the place lately. Even just in the past several months The Japan Times has noted Tower of the Sun Beam Painting, Art Aquarium 2013, “live” Hatsune Miku shows presented by NTT Docomo, and Yokohama Odyssey. On the horizon, Disney (pioneering projection-mapping tech for years — since building the Haunted Mansion ride in 1969 according to Projection Mapping Central) is debuting a new show mapped to Cinderella’s Castle at Tokyo Disneyland May 29th.

As for the future of Hako Vision itself, Bandai already has big plans. Instead of just continuing to reproduce shows people have already seen life size, they’re creating original videos to go with Mobile Suit Gundam figures. Giant mecha familiar to fans of the anime, Gundam and Zaku II, each get their own video helmed by creative director Ryotaro Muromatsu of Naked Inc., the same company that produced the video for “Tokyo Hikari Vision.” The new kits go on sale April 14.

Needless to say, if Hako Vision catches on, the licensing possibilities at Bandai are nearly endless. And now that the kits are out in the wild it’s not hard to imagine fans of the tech creating their own models and fantastic videos to go with them.

Tags: , , ,

Comments are closed.

RSS

Recent Posts

  • Ginza Cozy Corner takes dessert into hyperdrive with ‘Star Wars’ cakes

    One Japanese confectionary vendor is about to find the Force deep within a sweet tie-up. Ahead of the December release of “Star Wars: The Force Awakens,” Ginza Cozy Corner, which has outlets nationwide, has made a line of “Star Wars” sweets that are truly out of this world. The treats themselves are all based on people […]

  • Warning: This viral video of high school girls might make you blush

    Cosmetic company Shiseido has recently uploaded a YouTube video that is blowing viewers’ minds with a bona fide twist. In the promo video, titled “High School Girl? — The Makeup Secrets of High School Girls,” the camera weaves through a classroom full of drop-dead cute young women who pout and wink like true pop idols. […]

  • Sharp dials up the fan service to celebrate 20 years of ‘Evangelion’

    For those who have always dreamed of owning an Evangelion robot, this might be the closest you get. To celebrate the 20th anniversary of the popular “Neon Genesis Evangelion” animated series, Sharp is releasing a special smartphone that pays homage to the show both in the device’s hardware and software. The phone itself is detailed […]

  • Tokyo plugs into Google Play Music

    If you haven’t heard the latest news from Google Play, you may have missed your opportunity to tune into a Google Play Billboard. From Oct. 8-24, music lovers can head over to Shibuya to, literally, plug into a selection of over 3,500 songs. The Google Play Billboard is meant to give visitors a much-needed chance […]

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.