It would appear that the Western media have, yet again, conjured up a "Big in Japan" trend.

If  "bagel head" means nothing to you, here's a recap: "Taboo," a show on National Geographic, ran a segment earlier this week on a kind of extreme body modification that has been happening in Japan's underground for years. It involves injecting saline into the forehead and then sometimes putting a depression into the bulge in a way that comes out looking like a bagel or a doughnut.

Predictably, U.S. media outlets such as the Huffington Post, CNN and Mashable, and the U.K.'s The Sun and Daily Mail quickly turned out attention-grabbing stories that insinuated that this was the latest Japanese trend. "Japan's hot new beauty trend?" asks the HuffPo headline, for example.