Comments on: Anti-virus products diversify as fear sells Taking the pulse of trends, trend-watchers and trendmakers in Japan. Thu, 07 Nov 2013 08:29:40 +0000 hourly 1 By: Julia Wed, 24 Nov 2010 10:09:55 +0000 The blog itself is interesting, but how much is the title doing to actually portray its content? It seems to me that the title is perpetuating the Western ethnocentric association between facial masks and fear/deathly illness. This is a bad choice on the part of the author or editor. Let’s be true to content and inform, not sensationalize.