Anime fan pilgrimages help boost tourism
A new anime set in Ashikaga, Tochigi Prefecture, seems set to revitalize the city’s flagging tourist industry. Since the anime “Yosuga no Sora” (above) went on air Oct. 4 the local government and tourist office of Ashikaga have been deluged with enquiries about visiting the city. But it isn’t the first case of popular anime sparking a boom in local tourism, as Kuki, Hakone and Kyoto have all become popular destinations among hardcore anime fans.
Perhaps the biggest success story is Washinomiya, a beautiful shrine located in Kuki, Saitama Prefecture, that provided the backdrop for “Lucky Star.” The surge in tourists has revitalized the town, partly thanks to sales of “Lucky Star” branded souvenirs. Even the mikoshi at a local festival this year was decorated with “Lucky Star” characters.
In November the area will host a special matchmaking event called “otakonkatsu” (organized dating for otaku), providing an opportunity for single shy anime fans to hook up. Interest in the event saw daily visits to the chamber of commerce and industry’s website rise from around 500 to over 10,000, though some men were peeved that women could attend for free whereas men have to shell out ¥8,000 to participate.
Though already a popular tourist spot, Hakone is getting an extra boost from “Evangelion” fans who often make a pilgrimage to the area to view places featured in the smash hit anime. There’s now an official map of the area especially for fans called the Hakone Hoken Map.
Kyoto, featured recently in both the hugely popular “K-On” and in the cult hit “The Tatami Galaxy,” is another well-established tourist destination that’s profiting from otaku tourism. Earlier this year we reported that “K-On” fans were putting up ema plaques at a shrine featured in an episode depicting a “K-On” school trip. (If you’d like to visit these spots yourself check out The K-On Guide to Kyoto.) More recently, “The Tatami Galaxy,” which is set entirely in Kyoto, was featured in the travel issue of Spoon magazine, which included a travel guide to the sites shown in the cartoon.
Tourism tie-ups aren’t limited to anime/manga. As Pulse, and everybody’s blogging brother, reported in August, fans of Konami’s virtual dating game Love Plus got a chance to live out their fantasy dates in Atami (the latest version of the game Love Plus + featured an option to go sightseeing in the seaside resort town). Fans who went on the tour could take augmented reality photos of their Love Plus girlfriends, fill in a special stamp book at sightseeing spots and buy Love Plus/Atami souvenirs. The augmented reality photos, available to iPhone customers, superimpose an image of your virtual date onto the actual background, though it was noted by Game Watch, that there were some proportional glitches. In one instance, the digital girlfriend appeared to be as tall as a building in the real-world backdrop. Bug or a programmer’s private joke – you decide.