Archive for May, 2014

UTme!: Want your own Uniqlo T-shirt? There’s an app for that!

Friday, May 30th, 2014

Fast-fashion titan Uniqlo had already ventured into the domain of smartphones applications with not-so-exciting Uniqlo Calendar, fashion-style browsing Uniqlooks or again Uniqlo Wake Up applications. However, the Japan-based brand has finally released something that speaks directly to its target customers with UTme!, an application that lets smartphone users design their own T-shirts.

The idea is simple, and all you need is an iPhone or Android device. You input text, a picture or draw some shapes on your screen to make the design to be printed on your T-shirt to-be. But before finalizing, you can add cool effects such as mosaics, splashes and glitches just by shaking your phone to create the final touch. An easy and fun way to give customers more choice in what they wear and attract potential buyers.

Be aware, however, that if you’re aiming to become the next fashion phenomenon, UTme! might not be the right place to experiment as all the uploaded designs belong to Uniqlo, and are then available on utme.uniqlo.com for purchase by anyone.

Ultra Hawai’i: Even superheroes need a vacation

Sunday, May 25th, 2014

oahu_1280_800

The Ultra tourists get a quick lesson before hitting the waves

In a stroke of genius, travel-deal website TravelZoo, in collaboration with the Hawaii Tourism Authority and tokustasu pioneers Tsuburaya Productions, has enlisted serious star power to promote its current Hawaii travel packages.

Targeting a wide range of would-be travelers, the “Ultra Hawai’i ” campaign follows the well-loved characters from the generation-spanning Ultra series as they engage in classic tourist activities on the main Hawaiian islands of Maui, O’ahu, Kaua’i and Hawai’i.

For a look at how the Ultra family spends its time off,  click over to the campaign site and travel along with Ultra Dad, Ultra Mom (yes, they really do exist in the series), Ultraman Taro and even their alien cohorts — the friendly, spindly-fingered creature Pigmon and the pincer-handed Alien Baltan.

Best of all, their special moments have been chronicled on their YouTube channel and set to the Ultraman theme song, played on ukelele no less.  In true Japanese fashion, they pack a lot into their vacation, which includes surfing lessons, hula dancing, poolside yoga, a friendly game of golf and a side trip to the volcanic terrain of Kīlauea, which surely must feel like a home away from their extraterrestrial home.

The campaign is both hilarious and touching in the way it humanizes the superheroes as they shoot selfies in a gelato shop and are moved by an afternoon of whale watching. In  rare moments away from the universe-saving day jobs, the family take in romantic sunsets and even Baltan Seijin, one of Ultraman’s archenemies, can put aside their differences to attend an intimate Ultra wedding on O’ahu. The beauty of Hawaii clearly brings people together.

The Ultra Hawai’i campaign runs until July 18. Oh, and there’s an island-hopping stamp rally. Collect ’em all and get a special campaign souvenir.

Schwatch!

Pulsations 5.2.14

Friday, May 2nd, 2014

Here’s a new batch of Pulsations, links to fresh stories and visuals about Japan, shout-outs to fellow bloggers and highly clickable stuff that we think you might enjoy.

In no particular order . . .

A pool transformed into a shop in Aoyama (from Spoon & Tamago): Hiroshi Fujiwara turned an empty old swimming pool into a fashion boutique with the help of architect Nobuo Araki.

Why is Kirby always angry? Nintendo explains (from GameSpot): Kirby’s selling point in Japan may be his cuteness, but “Kirby: Triple Deluxe” director Shinya Kumazaki says the U.S. seems to like him tougher.

Yamazaki Kentaro’s Unfinished House offers little privacy to residents (from dezeen): Open spaces are nice, but take a look at the photos and see if you would want to live in a house this open.

Tokyo’s Rainbow Week Kick’s Off (from japanese streets): A fun collection of photos from the events in Yoyogi Park.

A brief history of Japanese girls’ rock (from RocketNews24): From Princess Princess to Scandal (but somehow missing Tsushimamire), you can sample Japanese girls’ rock via this collection of YouTube videos.

Visual Pulse

Even if you’re a pretty powerful Pokémaster, you may not know all the trivia BuzzFeed collected in their video “How Well Do You Know Pokemon?”

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