Following on the success of the joshikai trend, which saw pubs and hotels offering discounts to all-female groups, the service industry has been setting its sights on repeating the same thing for men with their promotion of danshikai — all-male get-togethers. According to Money Zine, a number of hotels and izakaya (pubs) are now offering special danshikai deals.
Currently on restaurant database site Guru Navi, there are 117 establishments offering special packages to men-only groups. A closer look, though, reveals that the danshikai offers, which are often all-you-can-drink deals, are simply repackaged joshikai campaigns. Seeing as all-male groups have been frequenting izakaya since time immemorial, it’s hard to see danshikai as being anything other than the standard lad’s night out … only cheaper.
But what about a weekend away with the guys? Will the joshikai-vacation formula work for men? Is the average Japanese male keen to bunk up with his buddies? Well, if he is, there are 40 offers from hotels and ryokan available on trip-planning site Rakuten Travel.
Most danshikai campaigns amount to a night’s lodging at a cheap rate, but with a few extras thrown in. At Daitokan in Ito Onsen, for instance, it costs just ¥5,000 per person per night (for a group of four or more), and this price includes a free “danshikai map” of the area. Ryokufuen in Izu provides a men’s beauty treatment as part of their plan.
Sweets plans have also surfaced. Last year the danshikai plan at The Hilton Odawara Resort & Spa offered a choice of nomihodai (all you can drink), tabehodai (all you can eat) and a “sweets plan” (all the cake you can eat) … and according to Money Zine, the sweets plan proved to be a hit.
Is this a sign of the herbivorous times? The link has yet to be made, but whatever the case may be, if there are indeed large groups of men out there hankering for beauty treatments and all-you-can-eat-cake pig-outs, their needs will be indulged, at a discount.