2012: The year in gear
Every year the Nikkei Marketing Journal (NMJ) ranks the year’s best new products and services like a sumo tournament, naming a “yokozuna” (champion) for eastern and western Japan. We combed through that, as well as magazines like Trendy (also from Nikkei) and Dime, for the game-changing gear of 2012 in Japan. Some trends we’re noticing are compact, cheaper goods that offer a comparative experience to the full size ones they’re designed to replace and “smart” appliances that work in tandem with smart phones, which had a big year too.
The kei car from Honda doesn’t look like a kei car. Kei, or “light,” cars are ubiquitous in Japan; unless you’re planning to log long hours on the highway (for which you could just use the train), a small, light car with no power is perfect for traffic-clogged, narrow streets. Also, they cost a lot less to register and insure. But the innovation of the N Box – some 200,000 were sold this year – is that it is much roomier than your average kei. Not American-style minivan roomy, but maybe mini-minivan roomy. Ranked #3 for eastern Japan by NMJ and #12 by Trendy.
Panasonic launched a new series of appliances that can be controlled remotely by an Android smartphone – meaning you can use your phone to turn on the rice cooker or the air conditioner before you get home (or check that you’ve turned them off). There’s also a scale that sends data to your phone, so you can track your weight-loss progress. We’re not sure what you’d want to communicate to the fridge that’s also part of the lineup, though. Featured in Dime’s “My Valuable Products 2012.”
2012 saw the market for mirrorless, interchangeable-lens cameras explode. Mirrorless cameras offered an affordable, compact alternative to a comparatively bulky DSLRs. Pretty much every major manufacturer now has a model out, and this year the prices fell under that crucial ¥50,000 mark. Gear magazine Dime name checks Nikon’s 1 V1, Olympus’ PEN Lite E-PL3, Panasonic’s Lumix GF5X, and Sony’s NEX-C3D in its best buys of 2012 roundup. Featured in Dime’s “My Valuable Products 2012.”
Smaller, cheaper tablets won over consumers who had been reluctant to buy into the first generation of full-size tablets. The market was just full of them this year, including imports like Apple’s iPad mini, Samsung’s Galaxy, and Google’s Nexus 7 along with domestic offerings like Toshiba’s Regza AT570 and Sharp’s Aquos Pad SHT 21. Ranked #1 for western Japan by NMJ.
This compact hybrid edged out Toyota’s pricier Prius this year to become Japan’s top-selling car, with 24,192 units sold in October alone. Ranked #16 by Trendy.
Not only can this “next generation” cleaning robot be controlled remotely by your smart phone, but it also has a built in camera and wifi so you can actually watch it work through your phone (if you have absolutely nothing better to do), seeing what it sees. You could even get it to send you before and after photos of its handiwork. Ranked #29 by Trendy.
Sony’s futuristic 3D personal viewing headset, the HMZ-T1, which actually came out late last year, proved more popular than Sony anticipated and the company announced in February that production couldn’t keep up with demand. The company has since launched the lighter HMZ-T2. Ranked #24 by Trendy.
This one came out too late to make the yearly round-ups, but Nintendo’s new high definition system that includes a tablet-like controller that also works on the TV looks to be another game changer.