Hot on the heels of the b-kyu gurume (local cuisine) and yuru kyara (local mascot) crazes, gotouchi idols looks like the next big thing to come out of provinces. By copying the massively successful formula used to create AKB48, these all-singing, all-dancing, locally based pop groups are aimed at revitalizing tourism in their respective hometowns.
AKB48, the many-limbed J-pop monster, officially resides in Akihabara at their very own theater on the 7th floor of Don Quijote, where the group gives performances daily. Then there are the regional clones, such as NMB48, from Namba, Osaka, SKE48 in Nagoya, and HKT48 in Fukuoka.
Along those lines, Fukuoka’s Himekyun Fruits Can established its own theater at Matsuyama Kitty Hall where the goup also performs daily. Like most gotouchi idols, Himekyun Fruits Can strongly resembles AKB in numbers, age range and gender: all eight members are young women in their teens and early 20s.