Yesterday, after almost of year of cruel teasing and prodding, gadget hounds finally got an up-close look at the Sekai Camera, a highly anticipated Augmented Reality application for mobile phones, named iPhone and Android-based phones.
Tech-man-about-town Nobi Hayashi was one of the lucky ones to attend the event at Loewe, a Spanish fashion ship in Tokyo’s Ginza. As his video shows, Sekai Camera users view their surroundings through the iPhone screen, which displays “Air Tags” floating in an overlay of reality. Tapping a tag brings up relevant info about the onscreen object. At Loewe, visitors were able to learn more about high-end products (and we can imagine, some folks might need a lot of persuading.)
Wedding the iPhone’s GPS and video capabilities, the app’s creators, Tonchidot Corporation, appear to be targeting retailers in search of a new gimmick, but the camera’s uses aren’t purely commercial. For instance, you could leave a personal review of a restaurant or consult the reviews of previous patrons. People visiting a new city could look up historical information about buildings that interest them from the local tourist office. In fact, Tonchidot is already aligning itself with a very interesting iPhone-centric tourism project in Gifu Prefecture.
But wait! There’s more! Behold Air Tagging, features include Air Filters (to weed out visual clutter); Air Shouts (to users within a 300 meter radius), Air Pocket (for saving those tags) and even Air Voice (for an audio recording).