Archive for August, 2009

Uniqlo rocks the T-shirt

Sunday, August 9th, 2009

Madonna did it with H&M, Kate Moss did it with Top Shop and now Puffy Ami Yumi are doing it in Uniqlo.

To coincide with their latest album release, titled “Bring It,” the Japanese female duo have created a range of T-shirts that each represent a track from the album. It’s a nice gimmick: “Twilight Shooting Star” is a nice deep blue T-shirt spangled with stars, and “Doki Doki” (heart pounding) is emblazoned with some pulse-raising kittens. Unlike Moss and Madonna’s ranges, with T-shirts costing just ¥1,500, Uni Qlo’s offerings are within reach of teenybopper budgets.

Indie pop icon Nomiya Maki, formerly of Pizzicato Five fame, is also getting in on the UT act, as is Modular Records, who also has its own funky range, including New Young Pony Club T-shirts.

Last summer Uniqlo managed to corner the T-shirt market with their limited edition T’s cleverly packaged in plastic cylinders. This year’s range of cunning music industry tie-ins shows they’re still ahead of the game.


Recent Posts

  • J-blip: Ipsa’s Face Melody

    Every face has a name, a story and . . . a song? That’s the idea behind cosmetic company Ipsa’s newest creation. We should, uh, take it at face value, but the company claims that its Face Melody program can measure the user’s appearance and write a unique tune based on their attributes. The application […]

  • Japan celebrates the GIFs that keep on giving

    GIFs — which stands for graphics interchange format, don’t you know — have made the Internet an even more enjoyable place than before, and we have the receipts to prove it. These digital designs were technological wonders back in the days of AOL and Netscape (Google it, kids). But they eventually went from high-tech animation […]

  • Smart absolutions: Send off your sins with just one click

    The two-step method to purification.

  • Attack of the plant hunters, green carnivores and fleshy girls

    Never promised you a rose garden, but how about a fleshy plant or a stag-horn fern?

  • Make 12th-century art using 21st-century tech

    The Choju-Giga, the famed animal caricature ink paintings displayed Kyoto’s Kozan-ji Temple have been captivating people for centuries. The four scrolls, which date to the 12th and 13th centuries and depict rabbits and monkeys getting into mischief, are often cited as the first manga comics in Japan’s history. Now art lovers can create their own […]

  • Fuji Rock bound? Make sure you survive in style

    A few items that will help you stay dry and happy during Fuji Rock Festival’s unpredictable weather.

  • Pokemon ages ungracefully with middle-aged ‘Ojisan Monsters’

    “Ojimon” is a new mobile game where players can catch middle-aged pocket monsters and make them do their bidding.

  • The new face of Japanese beauty products

    A wise woman once said that beauty is pain, but that doesn’t mean that it has to be boring. With designer face masks, even the simple act of skin moisturizing can become fun. Face masks rose to popularity after the 2011 Korean BB Cream craze. Over the past four years, the “lazy girl” alternative to […]

  • Dominique Ansel caters to Tokyo’s (semi)sweet tooth with cronuts and s’more

    Long queues will mark the spot where Dominique Ansel wil be serving a vast array of creative desserts and, of course, his famed Cronut.

  • Load up YouTube because it’s morphin’ time!

    Summon your Megazord because the Power Rangers are heading to YouTube — and it’s all in Japanese. “Mighty Morphin’ Power Rangers” was a hit children’s show back in the ‘90s that featured campy acting, ridiculous monsters and possibly the best theme song of all time. It was actually based on the long-running “Super Sentai” TV […]